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Creative Director
format:c live communication GmbH
Tobias Weber holds a master’s degree in theater, film and television science, as well as German literature and philosophy, from the University of Cologne and the University of Stirling. As managing partner of format:c, he creates compelling stage identities for international corporate clients.
Known for his enthusiasm and practical expertise, Tobias works across stage and screen as a producer and director. He serves on the Advisory Board of Messe Frankfurt and is a member of the Committee on Digitalization and Innovation at the Cologne Chamber of Industry and Commerce.
His work combines artistic quality with pragmatic execution, supported by a broad network of creatives, artists and institutions.
Date
In 2023 a joint task force from Germany, Austria and the Netherlands launched the world’s first meetings industry reverse pitch at IMEX Frankfurt. The multimedia booth created a buzz, press picked up on the disruptive approach and The Event Experiment began. Many news articles and press releases, two bachelor theses, a wide-scale survey and a lot of talks at conferences and industry meetings later, The Event Experiment is wrapping up. Come to learn from two intense years of exploration about how to make pitches, tenders and RFPs future-proof and more sustainable.
Learning outcomes:
Gain strategies to be successful with pitches
Save resources in responding to tenders
Avoid weeks of work with no purpose