Regional Director Latin America and the Caribbean
ICCA
Andrés is an internationalist and MBA, focusing his career in designing creative business development and internationalization strategies for organizations and cities looking to expand and grow globally, particularly in emerging markets. As brand ambassador for business events and tourism, Andres specializes in two things: communicating the power of events to drive socioeconomic development for cities and developing effective strategies to attract international events and investment to cities. Andres’ studies in international relations, technology and business development, have helped him drive conversations and initiatives towards the digital transformation of the global meetings industry. He has been ICCA Regional Director for Latin America and the Caribbean for the past four years.
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AI is transforming life and businesses, but without clear return on investment (ROI), is it worth the effort? Understand why AI adoption is not optional and explore practical AI applications that are already delivering real results in business events. From lead generation to venue management to destination promotion, explore case studies on how AI is creating value. Plus preview ICCA's upcoming AI-Driven Sales Workshop and AI Hackathon.