Senior Vice President, Operations
IAEE
Lisa Buchanan is IAEE’s Senior Vice President of Operations where she directs the general management of IAEE staff and is responsible for the association’s various departments including membership, chapter relations, digital strategy, marketing and communications, public relations, leading efforts toward growing IAEE membership and exploring new revenue streams. Previously she held the role of Vice President, Engagement and Digital Strategy and was formerly the Director of Membership and Chapter Engagement at IAEE, where she was responsible for all membership and chapter initiatives across the globe. She works with the various chapter boards and committees to identify member needs and membership products and services.
Before joining IAEE, Buchanan spent 10 years in the medical and dental industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Buchanan began her career with MPI and spent eight years in various roles including Director of Global Chapter Relations and Member Services where she oversaw all membership and chapter functions for more than 50 chapter functions for more than 50 chapters worldwide.
Date

Explore the use of AI and digital innovations in enhancing attendee and exhibitor experiences at exhibitions. Focusing on three core areas—AI-powered networking, AI-driven customer support and adaptive event experiences—gain actionable strategies for integrating these technologies. Gain insights into the practical applications of AI for improving connectivity, streamlining operations and ensuring event environments remain dynamic and responsive to participant needs.
Learning outcomes:
Discover how AI can improve networking through real-time matchmaking and actionable data insights
Implement AI in customer support, using chatbots and digital assistants for registration and real-time attendee support
Explore strategies for developing adaptive event experiences that evolve based on attendee feedback and behavior
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved