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Editor
Northstar Meetings Group
Lisa Grimaldi is the editor, Incentives & Destinations,, for the Northstar Meetings Group. In addition to her editorial role at Northstar, she develops content for live and digital events, webcasts and podcasts, and organizes Incentive’s annual Motivation Masters Awards. She is a board member of the Incentive Federation, is a member of the Women in Incentives Network, a frequent judge for the Incentive Marketing Association’s Summit Awards and the Association of Destination Management Executives International’s annual awards, and serves on the meetings and incentive advisory board for Atout France. She is a native New Yorker with close ties to Europe, including a family home in Italy.
Date
The incentive industry is changing at a breakneck pace. Learn the factors, conditions and trends shaping incentive travel programs in 2025 and beyond. Lisa and Shawn discuss the hot-off-the-press findings of the May 2025 Northstar/Cvent Incentive PULSE Survey and together, dive into where the market is going and how decision-makers and clients can stay ahead of the curve.
Learning outcomes:
Discover which destinations are popular now, and where groups will head in the future
Understand where and how budgets are being spent
Explore which program inclusions are popular, and how these support challenges incentive planners are facing
* CSEP Approved