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Editor
Northstar Meetings Group
Lisa Grimaldi is Editor, Incentives & Destinations, at Northstar Meetings Group. In her role, the award-winning journalist develops content covering incentives, destinations, meetings and events across the company’s print, digital and social channels, as well as its events and webinars.
Lisa serves on the boards of the Incentive Federation and Incentive Travel Council. She is also a member of the Society for Incentive Excellence and the Incentive Marketing Association, and serves on the education committee for Financial & Insurance Conference Professionals.
In addition, Lisa is a judge for several industry awards programs and is a frequent speaker at meetings industry conferences and events.
Date
The incentive industry is changing at a breakneck pace. Learn the factors, conditions and trends shaping incentive travel programs in 2025 and beyond. Lisa and Shawn discuss the hot-off-the-press findings of the May 2025 Northstar/Cvent Incentive PULSE Survey and together, dive into where the market is going and how decision-makers and clients can stay ahead of the curve.
Learning outcomes:
Discover which destinations are popular now, and where groups will head in the future
Understand where and how budgets are being spent
Explore which program inclusions are popular, and how these support challenges incentive planners are facing
* CSEP Approved