Regional Director North America
ICCA
Driven by decades of experience and a passion for crafting transformative experiences across business sectors, making Shawn one of the most sought-after strategists in the business events industry.
Over the years, he has had the privilege of strategizing, planning, and executing transformative events—from intimate executive gatherings to citywide international conferences. As the Regional Director for North America at ICCA, Shawn is committed to driving growth and fostering collaboration within the business meetings and events industry both regionally and globally.
Named "Planner of the Year" by Smart Meetings and part of the "40 Under 40" by Connext x BizBash, Shawn was honoured with recognition as one of the Top 50 Most Influential Event Technology professionals by Eventex in 2023, a testament to his reputation as a thought leader in the business event landscape. In 2024, Shawn was named the "Digital Experience Strategist of the Year" at the PCMA Visionary Award and was later named “Meeting Industry Influencer” by Northstart Meetings Group.
Shawn is a Certified Meeting Professional (CMP) and a Certified Event Designer (CED).
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AI is transforming life and businesses, but without clear return on investment (ROI), is it worth the effort? Understand why AI adoption is not optional and explore practical AI applications that are already delivering real results in business events. From lead generation to venue management to destination promotion, explore case studies on how AI is creating value. Plus preview ICCA's upcoming AI-Driven Sales Workshop and AI Hackathon.