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Magic Experience Design
Ferdinando is a world-renowned magic experience designer who creates curated, exclusive events at the intersection of magic, business and design.
He works for major corporations, leading universities and high-profile clients, to design experiences that entertain, engage and expand thinking.
Ferdinando can transform any occasion—from a keynote speech to one-day event to corporate retreats, into a magical experience—a unique blend of award-winning magic, brilliant showmanship and compelling content. His goal is to enhance communication, foster innovation and inspire perspective shifts.
Ferdinando is trained in experience design and psychology, and holds a master’s degree in mechanical engineering.
He’s a three-time TEDx speaker and coauthor of Amaze: The Art of Creating Magical Experiences. He regularly performs at The Magic Castle in Hollywood and is the magician-in-residence at the Institute for the Future in Palo Alto.
Date
Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits
* CSEP Approved
Explore how to transform ordinary moments into extraordinary ones. Blending magic, psychology and experience design, Ferdinando shares practical tools to create surprise, delight and meaningful connections in both personal and professional settings.
Learning outcomes:
Apply principles of magic and psychology to create memorable experiences
Understand the impact of small, intentional actions in elevating service and engagement
Explore techniques for transforming ordinary moments into opportunities for connection
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 Credits
* CSEP Approved