Sarah Furness

Ex combat helicopter pilot

Motivational speaker

About the Speaker

After graduating from Cambridge University, Sarah Furness followed her dream of becoming a combat helicopter pilot in the Royal Air Force.

 

As a squadron leader, she served on operational tours in Iraq and Afghanistan and became the first female helicopter pilot to fly and lead UK Special Forces missions in Iraq.

 

A qualified mindfulness coach and human factors facilitator, Sarah now combines her military experience with proven cognitive techniques to deliver keynote presentations around the world.

She is the creator of the HABITS Formula and PRACTISE SCARED methodology and author of two No. 1 bestselling books, Fly Higher and The Uni-Tasking Revolution.

 

While Sarah takes her work seriously, she is known for her approachable style and sense of humor. She lives with her young son, who keeps her on her toes.

Matchmaking Information

Attending

Lessons in extreme leadership
Leadership and Culture

Lessons in extreme leadership

Tuesday, May 20, 2025
2:35 PM - 3:15 PM | Europe/Berlin
Inspiration Hub, Hall 9 | IMEX Canyon, Stand 9002
Leading under fire
Leadership and Culture

Leading under fire

Tuesday, May 20, 2025
1:35 PM - 2:00 PM | Europe/Berlin
Inspiration Hub, Hall 9 | IMEX Canyon, Stand 9002
Exclusively Corporate
Impact
+11

Exclusively Corporate

Monday, May 19, 2025
11:30 AM - 6:30 PM | Europe/Berlin
External Event | Melia Frankfurt City
Sponsors (3)
+3

Speaker's Sessions (3)

Session
Impact
Exclusively Corporate
Monday, May 19, 2025
11:30 AM - 6:30 PM | Europe/Berlin
Education session
External Event | Melia Frankfurt City
English

Exclusively Corporate

Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits

* CSEP Approved

Speakers (17)
Kim Arazi
Founder & Creative Director, innosensi
Niklas Axtmann
Corporate Communications and Event Manager, Deutsche Börse Group
Moderators (2)
Patrick Delaney
Co Founder, SoolNua
Sponsors (3)
+3
Session
Leadership and Culture
Leading under fire
Tuesday, May 20, 2025
1:35 PM - 2:00 PM | Europe/Berlin
Education session
Inspiration Hub, Hall 9 | IMEX Canyon, Stand 9002
English

Leading under fire

The events industry is an exciting, dynamic and challenging place to operate. You need to move fast but also have an eye for detail. You need to work under budget pressure, but without losing the quality of output. You need to be competitive but also work together. If this sounds familiar this is for you. Sarah will share how to thrive under fire, with strategies from the frontline that translate directly in your day job and will help you to provide the very best service to your clients by working smarter not harder, multiply output through collaboration not duplication, bounce back from setbacks better and stronger. And she’ll show how you how to make all this look easy.

Learning outcomes:

Identify and focus on high impact tasks to increase productivity

Empower your teams to work autonomously as well as collaboratively

Accelerate learning and increase team trust and cohesion

Leadership
Employee engagement
Company culture
Women in events
Equity
Agency
Corporate
Association
Speaker (1)
Sarah Furness
Ex combat helicopter pilot, Motivational speaker
Session
Leadership and Culture
Lessons in extreme leadership
Tuesday, May 20, 2025
2:35 PM - 3:15 PM | Europe/Berlin
Education session
Inspiration Hub, Hall 9 | IMEX Canyon, Stand 9002
English

Lessons in extreme leadership

In times of extreme stress, leadership is critical. You may have already seen former combat helicopter pilot Sarah Furness and police officer turned resiliency advocate Rob Hosking, speak at the show. Now it’s time for them to come together to share lessons in leading a way through the fear, building resiliency for you and your teams. This no-holds barred open discussion with frontline veterans’ answers questions that will help you grow.

Learning outcomes:

Distinguish between positive and negative stress

Explore perspectives that allow you to lead through challenging situations

Demonstrate resilience and adaptability as a leader

Leadership
Employee engagement
Company culture
Speakers (2)
Sarah Furness
Ex combat helicopter pilot, Motivational speaker
Rob Hosking
Motivational Speaker, Rob Hosking
Moderator (1)
Eda Ozden Gunyuz
Managing Director, MEP DMC Turkey