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Senior Director Strategic Events
T/Mobile
Martin has 25-plus years' event marketing experience, both on the agency and client side, and in a number of industries including financial services, high-tech, e-commerce and telecom. Martin is currently the Senior Director of Enterprise Events at T-Mobile, and lives in Seattle. Martin is new in his role at T-Mobile, and is focused on developing and implementing an event center of excellence, which will draw heavily upon strategic meeting management best practices, mechanisms and platforms.
Date
When high-quality experiences and creative concepts are in the spotlight, collaboration between event planners and agencies is more important than ever. Hear from a panel of seasoned event planners and agency professionals on building thriving partnerships to drive event success. Uncover practical strategies for fostering more collaborative relationships.
Learning outcomes:
Gain a deeper understanding of the priorities of both event planners and agency professionals, uncovering practical strategies for fostering more collaborative relationships
Discover how event planners and agencies can better support one another, elevating their collective capabilities to drive greater event success
Explore evidence-based arguments and expert perspectives to forge stronger, more productive planner-agency alliances
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 4: Destination Readiness and Capacity, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved