Loading...
- About
- Exhibit
- Attend
- What's on
- Exhibitor Directory
- Infos auf Deutsch
- Show more
Founder / Producer
The Iceberg
James Latham, Founder of The Iceberg, is a seasoned media and business events industry professional dedicated to advocating the value creation, rather than just the consumption, derived from business and professional events. He curates the storytelling of business and professional events on behalf of the industry through the platform of The Iceberg, articulating—often in video form—the legacies of them.
The Iceberg, supported by the world’s leading industry associations, publishers, events and consultants, is poised to expand its global footprint via its Many Voices, One Message Campaign—recruiting ambassadors in every city, state and nation—delivering a channel to advance government recognition of the transformational opportunities presented through business events.
Date
Legacy, education, connection, community: these are the aspirational goals for associations hosting events. Revenue generation, membership retention and growth, industry representation: these are the practical goals. Growth goals can be fast-tracked through the events you host. Selecting destinations that understand how to marry local intellectual capital, host support, 3-P sustainable thinking (the balance between people, planet and profit) and your need to leave your mark, can elevate the experience, please both stakeholders and participants and leave a legacy. Come away with practical suggestions and share your ideas for growing forward.
Learning outcomes:
Explore multiple opportunities where destinations can support associations
Know the questions to ask that go beyond rates-dates-space
Formulate ideas for legacy and growth
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 Credits
* CSEP Approved