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Ulrike started gathering operational experience in shop fitting and exhibition booth construction during her studies, marking the beginning of her professional life. As Head of Corporate Branding & Exhibitions for Bayer, she was in charge of the design, strategic planning, steering and implementation of all national and international congresses, exhibitions and events across all healthcare brands. Her responsibilities were later extended to include corporate branding management.
Since 2017, Ulrike has led the Center of Excellence for Bayer’s live and experience branding as an integral part of corporate branding, from strategy development and implementation to conceptual design and realization of live brand experiences.
Date
Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits
* CSEP Approved
