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Founder & CEO
Soundings Connect
Tracy Judge is the Founder and CEO of Soundings, a talent and workforce solutions company supporting the business events industry. She leads efforts to connect organizations with freelance and full-time professionals while advising clients on agile talent strategies and workforce planning.
Under her leadership, Soundings has grown into a global network of more than 3,800 professionals. Tracy’s work focuses on integrating technology, including AI, into talent strategies and helping organizations adapt to changing workforce needs. She also serves on the CSU AI Workforce Acceleration Board, representing the hospitality and events industry.
Tracy brings over 15 years’ experience across operations, sales and executive leadership within the business events sector and has previously held roles spanning event management and business development. She holds an MA in Hospitality and Tourism from San Diego State University and a BA in Hospitality Management from Drexel University. Tracy is a Certified Meeting Professional (CMP) and Certified Incentive Specialist (CIS).
Outside work, Tracy enjoys living by the water and splits her time between beach towns in San Diego and Mexico with her dog, Chooch. She also enjoys traveling to see friends and family and exploring music and art.
Date
As AI accelerates change across the business events industry, the way we build teams—and how we learn—must evolve. Static job descriptions and traditional hierarchies are being replaced by agile, skills-based models that blend full-time, freelance and project-based talent. At the same time, learning is shifting from one-time training to continuous, decentralized and self-driven growth. Explore how AI is reshaping workforce planning and what it means for team structures, talent development and leadership.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning
* CSEP Approved
Waste, but true sustainability must also prioritize people. Talent and the local workforce play a critical role in creating events that support long-term sustainability. By intentionally building teams, selecting partners and hiring talent with sustainability in mind, organizations can foster a more responsible and impactful event ecosystem.
Explore real-world examples of how companies have successfully integrated sustainability into their workforce strategies. Understand how to align hiring and partnerships with sustainability goals, measure and report on these efforts, and create lasting positive impacts for both the environment and the people who bring events to life.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 credits
* CSEP Approved
For rising talent in business events, the traditional career path is becoming less defined. AI and automation are reshaping roles, and strengths and skills-based hiring is becoming a key factor in career growth. To stay competitive, you need to understand what businesses value and how to position yourself for success. Explore workforce trends using insights from Soundings' The AI Impact on Workforce Dynamics Study. Identify your unique strengths and how to lean into them to build a future-ready career. Through self-reflection and discussion, gain clarity on the skills and strategies that will set you apart.
Learning outcomes:
Identify your strengths and understand how they align with the future of work in business events
Lean into your strengths to navigate career uncertainty and stand out in a shifting workforce
Understand the rise of strengths and skills-based hiring and how to position yourself for new opportunities
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits