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SVP
Encore
Amanda Armstrong is Senior Vice President of Industry Relations at Encore, where she leads strategic partnerships and initiatives that elevate customer engagement through events and brand advocacy.
She has been recognized as one of the top Women of Influence by MeetingsNet and among the 50 Most Influential Meeting Professionals by MPI. Amanda previously led global meetings and travel programs at Enterprise Mobility for 14 years.
She holds a bachelor’s degree in International Relations from the University of Colorado and maintains multiple industry certifications. Outside work, Amanda enjoys skiing, hiking, surfing and traveling with her husband.
Date
Bringing people together face-to-face is not just meaningful, it’s crucial. With a new geopolitical landscape and increasing socio-economic pressures, we need international connection and opportunities to build empathy across cultures. Explore the strategic theme of internationalization, uncovering proven strategies and practical recommendations to drive growth in global live events, through findings from the 2025 European Industry Survey.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 credits
* CMP/CEU Approved: 0.75
* CSEP Approved
As AI accelerates change across the business events industry, the way we build teams—and how we learn—must evolve. Static job descriptions and traditional hierarchies are being replaced by agile, skills-based models that blend full-time, freelance and project-based talent. At the same time, learning is shifting from one-time training to continuous, decentralized and self-driven growth. Explore how AI is reshaping workforce planning and what it means for team structures, talent development and leadership.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning
* CSEP Approved
Discover how executives like Amanda Armstrong and organizations like WHO are fostering empathetic, authentic work cultures that drive personal and organizational growth. Emerging data suggests this leadership approach is the key to engaging the modern workforce.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5
Dive into the captivating stories from Alpha and the TV series, Leave No Trace. First meet Darren Edwards and experience the transformative journey of three young men with life-changing spinal cord injuries as they attempt to cross the largest ice cap in Western Europe united by a single rope. Then, explore sustainable luxury tourism with Richard Crawford, as he shares insights on adopting eco-conscious practices that leave a lasting, positive impact.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1.5 Credits