Bringing people together face-to-face is not just meaningful, it’s crucial. With a new geopolitical landscape and increasing socio-economic pressures, we need international connection and opportunities to build empathy across cultures. Explore the strategic theme of internationalization, uncovering proven strategies and practical recommendations to drive growth in global live events, through findings from the 2025 European Industry Survey.

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 credits

* CMP/CEU Approved: 0.75

* CSEP Approved