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Marketing Director
Cvent
Felicia Asiedu is European Marketing Director for Event Marketing and Management Solutions at Cvent, where she leads regional marketing strategy and a high-performing team driving growth across Europe.
A CIM-qualified marketer with two decades of experience, Felicia shapes brand strategy, digital innovation, demand generation and live experiences, including Cvent CONNECT Europe and a portfolio of more than 70 events annually.
A Diversity Ambassador for FastForward15 and member of Cvent’s global Diversity and Inclusion Council, Felicia is a passionate advocate for inclusive, impactful industries and speaks regularly at conferences and exhibitions.
Date
Struggling to measure event ROI in today’s data-driven world? Learn from ICE’s new Good, Better, Best Guide to ROI Measurement—a practical framework launching this fall. Hear real-world examples, actionable insights and proven strategies to cut through the noise and focus on what truly matters for event success. Be part of shaping the future of event ROI.
Learning outcomes:
Clarity on metrics: Identify the most impactful metrics for measuring event ROI effectively
Proven strategies: Discover real-world examples of good, better and best practices to enhance your event outcomes
Actionable framework: Gain early access to a new, practical ROI framework designed to boost confidence in your event measurement strategies
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits
* CMP/CEU Approved: 0.75 CE hour
* CSEP Approved