Kelly Knowlen is Vice President, Sales Engagement and Special Events for Hilton. She leads the execution and strategic direction of more than 200 customer and industry events each year, along with Hilton's internal conferences and incentive trips ranging from 200 to 9,000 attendees.
Following the onset of the COVID-19 crisis, Kelly led the commercial workstreams responsible for creating and launching Hilton EventReady with CleanStay and the EventReady Playbook, a proprietary resource for teams and event planner customers.
In 2025, Kelly helped launch Hilton's World's Most Welcoming Events initiative. Built on original research into the future of meetings and events, the initiative provides tools and solutions designed to create welcoming experiences that encourage attendees to return. Kelly believes events should give people compelling reasons to come together, particularly at a time when technology can make it easier to stay apart.
For the past 10 years, Kelly and her team have led Global Week of Engagement, helping bring team members together to strengthen collaboration and customer relationships. Kelly began her more than 30-year Hilton career as a Sales Manager at DoubleTree Concourse in Atlanta before progressing through sales, operations and engagement leadership roles across the company.
Date

Discover how executives like Amanda Armstrong and organizations like WHO are fostering empathetic, authentic work cultures that drive personal and organizational growth. Emerging data suggests this leadership approach is the key to engaging the modern workforce.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5

Backed by groundbreaking research, the World’s Most Welcoming Events (WMWE) initiative reveals how evolving workplace dynamics and the need for greater preparation, lead time and work-life balance are reshaping expectations for in-person gatherings. Gain key attendee insights, new event opportunities and unique strategies to create inclusive, engaging experiences. Join to reimagine how to host a truly welcoming event.
Learning outcomes:
Personalize event engagement: Explore tactics to personalize engagement and encourage attendees to want to come to an event
Enhance attendee comfort and reduce event anxiety: Discover steps to minimize the most common discomforts
Influence future meeting behaviors: Gain actionable insights and new strategies to create a more productive and enjoyable experience at events
* CSEP Approved