Every event is a powerful expression of an organization's brand. Explore how understanding and applying brand archetypes can elevate your event strategy. Apply brand archetypes to the events industry and understand how to align your event's archetype with your brand's identity to achieve your event goals. Through engaging storytelling and practical examples, you'll learn how to identify your brand's archetype and thoughtfully consider your event's archetype. This alignment will help you create a cohesive and impactful experience that resonates with your audience for a powerful event experience.

Learning outcomes:

Learn about the significance of knowing and identifying your brand's archetype and its core characteristics

Discover how to align your event's archetype with your brand's identity to create a cohesive and impactful experience that meets your event goals

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.5 Credits

* CSEP Approved

Journey mapping is a crucial element in event planning, as it allows you to visualize and plan every interaction your attendees have with your event. By understanding and anticipating their needs and expectations, you can create a more personalized and impactful experience. Learn how to leverage the eight phases of the event experience, as well as personas, to develop tailored event elements that resonate deeply with your audience.

Learning outcomes:

Learn how to elevate your event and deliver unforgettable experiences

Discover why journey mapping using the eight phases is a crucial element in event planning

Acquire practical skills in ideating, formulating and implementing strategies that enhance attendee engagement and satisfaction

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits

* CSEP Approved

Every event is a powerful expression of an organization's brand. Explore how understanding and applying brand archetypes can elevate your event strategy. Apply brand archetypes to the events industry and understand how to align your event's archetype with your brand's identity to achieve your event goals. Through engaging storytelling and practical examples, you'll learn how to identify your brand's archetype and thoughtfully consider your event's archetype. This alignment will help you create a cohesive and impactful experience that resonates with your audience for a powerful event experience.

Learning outcomes:

Learn about the significance of knowing and identifying your brand's archetype and its core characteristics

Discover how to align your event's archetype with your brand's identity to create a cohesive and impactful experience that meets your event goals

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.5 Credits

* CSEP Approved

Journey mapping is a crucial element in event planning, as it allows you to visualize and plan every interaction your attendees have with your event. By understanding and anticipating their needs and expectations, you can create a more personalized and impactful experience. Learn how to leverage the eight phases of the event experience, as well as personas, to develop tailored event elements that resonate deeply with your audience.

Learning outcomes:

Learn how to elevate your event and deliver unforgettable experiences

Discover why journey mapping using the eight phases is a crucial element in event planning

Acquire practical skills in ideating, formulating and implementing strategies that enhance attendee engagement and satisfaction

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits

* CSEP Approved

Journey mapping is a crucial element in event planning, as it allows you to visualize and plan every interaction your attendees have with your event. By understanding and anticipating their needs and expectations, you can create a more personalized and impactful experience. Learn how to leverage the eight phases of the event experience, as well as personas, to develop tailored event elements that resonate deeply with your audience.

Learning outcomes:

Learn how to elevate your event and deliver unforgettable experiences

Discover why journey mapping using the eight phases is a crucial element in event planning

Acquire practical skills in ideating, formulating and implementing strategies that enhance attendee engagement and satisfaction

* CSEP Approved