Every event is a powerful expression of an organization's brand. Explore how understanding and applying brand archetypes can elevate your event strategy. Apply brand archetypes to the events industry and understand how to align your event's archetype with your brand's identity to achieve your event goals. Through engaging storytelling and practical examples, you'll learn how to identify your brand's archetype and thoughtfully consider your event's archetype. This alignment will help you create a cohesive and impactful experience that resonates with your audience for a powerful event experience.

Learning outcomes:

Learn about the significance of knowing and identifying your brand's archetype and its core characteristics

Discover how to align your event's archetype with your brand's identity to create a cohesive and impactful experience that meets your event goals

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.5 Credits

* CSEP Approved