Head of Live Marketing & Brand Excellence
DEHN SE
Dominic Mesch began his career more than 15 years ago with a strong focus on exhibition projects in the US market, where he gained valuable experience in intercultural communication and project management.
After several successful years, he moved to one of Germany's largest exhibit builders, mac. brand spaces GmbH. There he quickly rose to Senior Project Manager and was involved in major international and national large-scale projects, including the German Pavilion at EXPO in Kazakhstan.
Since moving into the industry, Dominic has been working for DEHN SE, a leading company in the field of lightning and surge protection. As Head of Live Marketing & Events, he has been instrumental in shaping the company's new brand identity, developing new formats in the event and exhibition sector and translating the brand into three-dimensional spaces, ensuring that DEHN's brand presence can be experienced worldwide.
Dominic is a proven multiplier in the event industry as part of the ICE Hub steering group. He has multidisciplinary expertise and a firm belief that a positive corporate culture and consistent brand is the key to its success.
Date

Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits
* CSEP Approved