Using sensory design to improve event business outcomes
Experiential Event Design

Using sensory design to improve event business outcomes

Experiential
Creativity
Wednesday, May 21, 2025
11:35 AM - 12:00 PM | Europe/Berlin

Education session

Inspiration Hub, Hall 9 | IMEX Ocean, Stand 9002
English
About

There are three types of sensory experiences happening at your events. At one extreme, there are the sensory seekers, loving the constant stimulation and, for the most part, thriving. At the other end are the sensory sensitive, struggling with overwhelm, putting a mask on, diminishing their personality in order to survive. And in between, those with a little of both, who can be the extrovert for a while, but whose energy dissipates over time, causing tiredness, disengagement, lack of recall for example.

It's a new world of hybrid working, increased awareness of neuro-types and post-covid amplified sensitivity to travel, crowds, energy levels and sustainability. It’s time to design our events with these factors in mind.

Come and learn some simple tips using sensory design insights - to create events which deliver better business outcomes for all.

Learning outcomes:

Explore how sound can be used to imbue space with feeling

Discover how space layout can help or hinder

Clarify how the information you provide (or don’t) can set the scene and promote well-being

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits

* CSEP Approved

Speakers

David O'Coimin

FounderNOOK Event Pods