Sustainability is everywhere, but let’s be real—most people don’t know what ESG means or how to act on it. We’ve overcomplicated it. Too much jargon, too many reports, too little connection. The fix? Data and storytelling. Numbers alone don’t inspire action, but when wrapped in real human stories, they do.

Learning outcomes:

Explore why people tune out sustainability

Understand how to turn ESG data into something people actually care about

Design the storytelling formula that moves people from awareness to action

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 Credits

* CSEP Approved