We’re encouraged to play when we’re young, and yet when we grow up we’re told to stop playing and wasting time. But why should children have all the fun when play is the most powerful way to spark fresh ideas to improve or develop new events, products or services. When children play, they develop essential skills in communication, collaboration and creativity. Discover the art and science of how play can be harnessed to unlock potential to generate innovative ideas that will increase engagement, retention and value to your organization or brand.

Learning outcomes:

Be inspired by thought provocations and unexpected perspectives for a playful approach to ideation

Gain scientific insights on why play is essential to enhance creativity and innovation

Take away methods to increase your skillsets and practice with your organization and teams