How do you design experiences that don’t just entertain but captivate? That transform passive spectators into fully immersed participants? Immersive designer Frances Vieras Blanc shares unexpected lessons from an unlikely source—the burlesque stage, where audience engagement isn’t optional, it’s everything. From vulnerability and breaking the fourth wall to the art of play, discover how bold, human connection turns events into unforgettable experiences that seduce, surprise and stick.

Learning outcomes:

Explore how audience participation fuels immersion, making attendees co-creators of unforgettable moments

Discover how embracing vulnerability can deepen emotional connection and elevate the impact of an event

Learn how breaking the fourth wall transforms passive spectators into fully engaged participants, driving deeper audience connection and event success

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits

* CSEP Approved