A client question, "Why do events fail?" was the catalyst for multi-year, in-depth research that identified 10 reasons and four key pillars of failure. Together with leaders from across the industry look at how we can all improve our vision, dialogue, empathy and perspective. And collaborate on improvements in integrated strategy, design, planning and ultimately in more satisfied stakeholders. Receive your own event design competency diagnostic report card.

Learning outcomes:

Assess your organization's event design capability

Define the areas where events fail and what to do about them

Uncover the top 10 reasons why events fail and identify strategies to design for success

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75

* CMP/CEU Approved: 0.75

* CSEP Approved