For buyers interested in Singapore and the wider Asia Pacific region. Learn about using the Event Canvas™ Methodology. Experience event design firsthand, apply the methodology to a case study, explore empathy mapping, and prototype event designs.
Register by emailing Tracy at mbs@cww.travel
Presented by Marina Bay Sands in collaboration with Event Design Collective GmbH

Learning outcomes:

Apply the Empathy Map, Event Canvas and Event Delta to analyze stakeholder behavior

Prototype event designs

Articulate the purpose of event design using the Event CanvasTM Methodology

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 4 Credits

* CSEP Approved