Events play a major part of engaging internal and external audiences, and are integral to success. Some business leaders rank events low on their list of priorities for investment and are missing out. Learn what you need to do to change perceptions and put events at the top of everyone's list. Receive practical advice on how to inspire, engage and include stakeholders in experience design.

Learning outcomes:

Understand potential barriers that leaders have in investing in events

Learn how to change leaders perceptions on events

Have clarity on what's important when it comes to stakeholder management

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits

* CSEP Approved