Understanding the many sides of sponsorship
Marketing and Engagement

Understanding the many sides of sponsorship

Education
Meeting planner toolkit
Wednesday, May 21, 2025
2:00 PM - 2:20 PM | Europe/Berlin

Education session

Hall 8 | More than Experience Theatre, Maritz, Stand F730
English
About

*This session will take place virtually*

Sponsorship is becoming increasingly important to events and experiences, and often generates essential funding, but in return sponsors expect more than they ever did. Look at creative ways to engage your sponsors and provide them with a great experience and value for money while adding value to your end users.

Learning outcomes:

How to identify sponsorship opportunities for your event

Understanding the views and expectations of the sponsor

Practical suggestions on creating sponsorship opportunities and how to execute them

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 Credits

* CSEP Approved

Speakers

Matt Franks

CEO, DRPG America IncDRPG America Inc