Join an event design sprint simulation based on a case study of a future event. Use Event Canvas Methodology including stakeholder analysis, empathy mapping and event prototyping. Experience what it’s like to be on an event design team and apply Event Canvas Methodology to articulate how your event can change stakeholder behavior. Skills you’ll learn include the ability to interpret and create an Event Canvas boundary box and to discuss stakeholder needs.

Learning outcomes:

Explore how change creates value

Discover how to have better conversations about design for better event results

Gain strategies to become successful at getting design on the executive agenda

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1 credit

* CMP/CEU Approved: 1.0

* CSEP Approved