New association bidding trends - insights from the front lines
Marketing and Engagement

New association bidding trends - insights from the front lines

Tuesday, May 20, 2025
1:05 PM - 1:35 PM | Europe/Berlin

Education session

Hall 9 | Valley Room, Stand 9006
English
About

The world of international association meetings bidding is evolving fast, from changing expectations and priorities to more collaborative and value-driven decision-making. Hear two association representatives and a leading PCO share key trends and case studies. Expect insight, best practice and quick-win tips—including how to sharpen your RFPs, strengthen bid books and align with evolving association values. Leave with actionable advice on how to elevate your bidding approach and improve your chance of success.

Learning outcomes:

Identify key trends currently shaping international association meetings bidding processes across regions and sectors

Discover practical strategies to enhance RFPs, bid books, and proposals for greater clarity and impact

Gain a clear understanding of how values-based decision-making and collaboration are influencing bid success

Speakers

Caroline Mackenzie

Executive DirectorISHA - The Hip Preservation Society

Roberta Odebrecht

Account DirectorK.I.T. Group GmbH

Laetitia Reymond

Congress & Continuing Education DirectorFDI World Dental Federation

Moderators

Sharon Ashton

Senior Manager Knowledge & LegacyICCA