What tomorrow’s business events professionals need today
Trends and Research

What tomorrow’s business events professionals need today

Wednesday, May 21, 2025
1:00 PM - 1:45 PM | Europe/Berlin

Education session

Hall 9 | Valley Room, Stand 9006
English
About

What does it mean to be industry-ready in today’s business events landscape? Explore how the next generation of event professionals can thrive—and lead. With voices from across the globe and the value chain, including associations, venues, convention bureaus, suppliers and young professionals, challenge conventional thinking around education, skills and career development. Plus, hear about a new mentoring initiative designed to empower the next generation of leaders in the business events industry.

Learning outcomes:

Gain a clear understanding of the evolving skills and competencies needed for future success in the global business events industry

Uncover practical ways academia and industry can collaborate to create more relevant, real-world learning experiences

Discover insights into how mentoring, internships, and entrepreneurship can support career development and future readiness

Speakers

Leonie Ashford

Business Events Special AdvisorTourism New Zealand

Robert Bagust

LecturerManchester Metropolitan University

Diana Frederiksen

Head of Business DevelopmentExcel London

Gerard Lebeda

Secretary/Treasurer, Board of DirectorsInternational Society for Urban Health

Alain Tuyisabe

PROJECT MANAGERCUBE COMMUNICATIONS LTD

Moderators

Sharon Ashton

Senior Manager Knowledge & LegacyICCA