During this experiential extravaganza, experience the rockstar intro and the angel's cocktail; the secret of unnecessary production value and the joy of discovery; the hand of silence and the behavior design fight club; the distributed design doctrine and the chaotic charm of co-creation; and the call of the wild and the monkey war.

Learning outcomes:

Discover the power of orchestrated interactive moments, and learn how to pour an angel's cocktail

Apply three core methodologies: Rapid prototyping, co-creation and flexible focus

Understand the call of the wild, and how you can make use of a monkey war

* CSEP Approved

Audience is everything. Gaining an audience is more than a numbers game and each event is unique. Audience curation is an art, audience attraction a necessity, and defining the message a critical skill. In today’s changing digital landscape, standing out takes strategic insight into changing audience behavior and we will examine this from a variety of perspectives, event types and tools.

Learning outcomes:

Gain strategies to define your audience

Generate ideas to grow your audience

Differentiate your event with stand -marketing

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits

* CMP/CEU Approved: 0.75

* CSEP Approved