Join your brand-side marketers and event professional peers for interactive learning, collaboration, connection and creative thinking. Engage with senior speakers from influential brands to explore the future of experience design, emerging trends and to critically assess outdated practices. Participate in candid discussions on common challenges and leave with innovative ideas for creating impactful experiences. Hear from a magical experience designer and a former RAF combat helicopter pilot and squadron leader. Leave inspired and rejuvenated.

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 7 credits

* CSEP Approved

Sponsors

Washington DC

Destination DC

Allianz MiCo Milano Convention Centre

Struggling to measure event ROI in today’s data-driven world? Learn from ICE’s new Good, Better, Best Guide to ROI Measurement—a practical framework launching this fall. Hear real-world examples, actionable insights and proven strategies to cut through the noise and focus on what truly matters for event success. Be part of shaping the future of event ROI.

Learning outcomes:

Clarity on metrics: Identify the most impactful metrics for measuring event ROI effectively

Proven strategies: Discover real-world examples of good, better and best practices to enhance your event outcomes

Actionable framework: Gain early access to a new, practical ROI framework designed to boost confidence in your event measurement strategies

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved