In a competitive market, creating memorable, emotionally resonant experiences is the key to standing out and driving brand loyalty. Explore actionable strategies for designing impactful touchpoints across the entire event lifecycle—from pre-event anticipation to post-event engagement. Backed by insights from psychology and expert contributions from marketing and communication leaders, leave with a clear framework to enhance audience engagement and maximize returns through emotionally engaging events.

Learning outcomes:

Understand the psychological principles behind memory formation and emotional engagement, and how to leverage them to design impactful event experiences

Discover strategies for creating “peak moments” at every stage of your event lifecycle, ensuring consistent and meaningful engagement with your audience

Gain practical tools and frameworks to align your event design with your brand and business objectives, driving both attendee satisfaction and measurable return

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved

Struggling to measure event ROI in today’s data-driven world? Learn from ICE’s new Good, Better, Best Guide to ROI Measurement—a practical framework launching this fall. Hear real-world examples, actionable insights and proven strategies to cut through the noise and focus on what truly matters for event success. Be part of shaping the future of event ROI.

Learning outcomes:

Clarity on metrics: Identify the most impactful metrics for measuring event ROI effectively

Proven strategies: Discover real-world examples of good, better and best practices to enhance your event outcomes

Actionable framework: Gain early access to a new, practical ROI framework designed to boost confidence in your event measurement strategies

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CMP/CEU Approved: 0.75 CE hour

* CSEP Approved