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Marketing Executive
VisitScotland
David discovered his passion for events while studying history and politics at university, and promoting and managing music events in Dundee, Scotland. He went on to earn an MSc in Marketing & Event Management from Edinburgh Napier University, which led him into the business events sector.
For nearly two years, David has been part of the VisitScotland Business Events team, where he leads on trade event marketing and supports the delivery of the team's strategic initiatives, including the Journey to Change campaign and social media communications.
He has built strong relationships with Scottish university event management programs and actively champions the business events industry as an exciting and rewarding career path for students and emerging talent.
Date
Over the next two decades, a new generation of leaders will take the helm—shaping the future of business events as CEOs, board members and industry innovators. But are we doing enough to attract and retain the talent that will drive our industry forward? What’s working, what’s not, and what must change to ensure long term success? Hear answers from a panel of next-generation voices, corporate event leaders and DMOs. Explore actionable insights to future-proof business events.
Learning outcomes:
Discover what makes our industry appealing to young leaders—and what we’re failing to communicate
Engage the future workforce for a more sustainable and resilient industry
Gain inspiration from organizations successfully developing talent and essential future skills and leave empowered to take action and drive meaningful change for the industry's long-term survival
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 1.0 credits
* CMP/CEU Approved: 1.0