Future proofing business events by attracting and retaining talent
Leadership and Culture

Future proofing business events by attracting and retaining talent

Education
Leadership
Company culture
Employee engagement
Inclusion, equity, belonging
Tuesday, May 20, 2025
3:35 PM - 4:35 PM | Europe/Berlin

Education session

Inspiration Hub, Hall 9 | IMEX Forest, Stand 9002
English
About

Over the next two decades, a new generation of leaders will take the helm—shaping the future of business events as CEOs, board members and industry innovators. But are we doing enough to attract and retain the talent that will drive our industry forward? What’s working, what’s not, and what must change to ensure long term success? Hear answers from a panel of next-generation voices, corporate event leaders and DMOs. Explore actionable insights to future-proof business events.

Learning outcomes:

Discover what makes our industry appealing to young leaders—and what we’re failing to communicate

Engage the future workforce for a more sustainable and resilient industry

Gain inspiration from organizations successfully developing talent and essential future skills and leave empowered to take action and drive meaningful change for the industry's long-term survival

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 1.0 credits

* CMP/CEU Approved: 1.0

Speakers

Ashley Ash

Manager, Business EventsNiagara Falls Tourism Business Events

David Gerrard

Marketing ExecutiveVisitScotland

Johanna Roodt

Head of EventsEARMA

Moderators

Rory Archibald

Head of Associations & SectorsVisitScotland