Experiences and Events Executive
ELX
Renee Cavan is a marketing executive with more than 20 years’ experience in sales, client engagement and experiential marketing in the financial services industry. After quickly rising through the ranks in banking, she became a regional leader overseeing the sales and service performance of 20-plus branches in Baltimore and Atlanta. Renee's success caught the attention of SunTrust Bank, where she was recruited to revamp retail sales and marketing programs before transitioning to lead regional brand and experiential marketing. After a large merger creating the Truist brand, she managed a team of 10-15 marketing managers, overseeing 300-plus sponsorships and high-profile events, including a 63-city brand tour, major league sports activations and partnerships with A-list participants. Known for her ability to align marketing strategies with brand, business and C-suite objectives, Renee consistently drives impactful results and brand visibility. Now based near Charlotte, she enjoys family life with her husband, two daughters, and two black labs while staying active as a daily hot yoga practitioner and fierce cheerleader on the sidelines of soccer games.
Date

Globalization has made the world a more connected and interdependent place, and brought challenges in managing teams. Many teams have members across multiple languages, time zones and cultures. Leading them through uncertainty with empathy, while delivering high quality results, has become a critical leadership skill. How do you foster collaboration? And is there a way to balance empathy with efficiency?
Learning outcomes:
Gain a deeper understanding of the challenges presented when managing global teams
Discover which leadership skills allow you to balance empathy with efficiency
Explore practical strategies to foster collaboration in dispersed teams
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 Credits
* CSEP Approved