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Chief Commercial Officer
KOP | Exhibitions | Brand Experiences
Mieke is a self-proclaimed exhibition know-it-all, a disruptor of the status quo with a passion for building unforgettable experiences. As the Chief Commercial Officer at KOP Expo, she is the driving force behind the company’s growth, innovation and strategic vision.
She believes the traditional exhibition model is outdated and challenges the industry to create more immersive, shareable and sensory-rich experiences that leave a lasting impact.
Beyond exhibitions, Mieke is an advocate for women in exhibitions, for empowerment through talent, skills and authenticity. As a female leader she has plenty of hard-won lessons on navigating the industry to share, whether it’s turning challenges into opportunities, staying true to yourself, or proving that women belong at every decision-making table.
Date
Co-created with Women in Exhibitions International & Women in Exhibitions DACH
The exhibitions and events sector faces significant challenges in advancing diversity, equity and inclusion (DEI), and in promoting female leadership. Protectionist policies and restrictive immigration laws can hinder DEI, while demographic shifts can add further strain. And the rise of the gig economy, though offering flexibility, often leaves women in precarious roles with limited career progression opportunities. Initial industry research by Women in Exhibitions (WiE), in partnership with Clarasys, highlights systemic barriers to women’s career advancement.
Learning outcomes:
Increase your awareness of the DEI challenges facing the exhibitions and events industry
Gain insights from WiE industry research
Understand the systemic barriers to women’s career advancement