CEO & Co-Founder
VAVE Germany GmbH
Tobias Geisler is the CEO and Co‑Founder of VAVE. Tobias is an experienced brand consultant, interior designer and creative director who believes in the power of space to tell immersive stories that make people feel, remember and share. At VAVE, he leads a global team of more than 100 thinkers and makers who combine strategy, design and technology to transform stories into experiences.
Tobias is a member of the Hessen Chamber of Architects, Jury Chairman of the Art Directors Club for Germany (ADC) and a council member of the World Experience Organization (WXO). His work has been recognized with multiple national and international awards, and his projects have been showcased at Milan Design Week and Design Shanghai. Since 2013, Tobias has also served as a lecturer and guest speaker at various universities, contributing to thought leadership in the experience economy.
Date

Organizations that focus on good design across all aspects of their business have consistently better performance, results and sustained success. With practical examples from print to events, museums to festivals, the panel will share examples of good design and its impact. Leave inspired to invest in good design. And with ideas on how to implement design thinking.
Afterwards, join the Messe Frankfurt team for a tour of their historical archive. (Note that spaces for the tour are limited.)
Learning outcomes:
Explore how to apply good design principles to all areas of a business
Understand the impact of good design
Discuss how to generate good design investment to support future growth
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits