Organizations that focus on good design across all aspects of their business have consistently better performance, results and sustained success. With practical examples from print to events, museums to festivals, the panel will share examples of good design and its impact. Leave inspired to invest in good design. And with ideas on how to implement design thinking.

Afterwards, join the Messe Frankfurt team for a tour of their historical archive. (Note that spaces for the tour are limited.)

Learning outcomes:

Explore how to apply good design principles to all areas of a business

Understand the impact of good design

Discuss how to generate good design investment to support future growth

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits