Founder & Creative Director
150UP
Davide Colla is the founder of 150UP, an internationally acclaimed creative agency based in Milan, celebrated for its commitment to design and innovation. Over the years, he has led creative projects for some of the world’s most iconic brands, including Alessi, Armani, Ferrari, Tod’s, Salvatore Ferragamo, Prada and Amazon. His passion for design, combined with a deep enthusiasm for cutting-edge technology, enables him to craft forward-thinking solutions that shape ever-evolving user experiences.
Beyond his role as Creative Director, Davide is also a Professor at IED – Istituto Europeo di Design, where he inspires aspiring designers to become the next generation of innovators, teaching them how to build meaningful brand narratives rooted in solid strategy and creativity.
As the co-founder of Viento Padel, Davide extends his vision into the sports world, creating innovative athletic products, from technical gear to lifestyle apparel, celebrating the inclusive spirit of the game. His entrepreneurial and creative expertise enables him to transform ideas into iconic brand experiences.
Date

Explore how AI is reshaping creativity, skills and the essence of design. Through personal experiences of disruption and reinvention, Davide explores the challenges and opportunities AI presents, revealing how to transform it from a perceived threat into a powerful tool for innovation and storytelling.
Learning outcomes:
Understand how AI is transforming the creative process and reshaping traditional roles in design and branding
Explore how to integrate AI tools into workflows to enhance creativity and efficiency while maintaining a personal touch
Understand the importance of storytelling in ensuring originality and authenticity in a world increasingly driven by AI
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits
* CSEP Approved