Explore how AI is reshaping creativity, skills and the essence of design. Through personal experiences of disruption and reinvention, Davide explores the challenges and opportunities AI presents, revealing how to transform it from a perceived threat into a powerful tool for innovation and storytelling.

Learning outcomes:

Understand how AI is transforming the creative process and reshaping traditional roles in design and branding

Explore how to integrate AI tools into workflows to enhance creativity and efficiency while maintaining a personal touch

Understand the importance of storytelling in ensuring originality and authenticity in a world increasingly driven by AI

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 Credits

* CSEP Approved