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Marco is the founder and Managing Director of Mainmatter, a European engineering consultancy. He has been in tech since the late 90s, and has worked with various technologies and in different industries. He and his team advise international teams on architecture, technology choice, process and developer infrastructure. In 2024, Mainmatter started an initiative to modernize the travel industry, combining their experience from working with the world's leading tech teams with their expertise in the travel industry to help companies in travel, tourism and transportation to modernize their products and ways of working to stay relevant in a competitive landscape.
Date
The travel, tourism and events industries face growing user expectations, lower entry barriers, powerful gatekeepers and disruptive newcomers. To stay competitive, companies must innovate, deliver results and adapt to change – in particular regarding their digital experience. Explore how businesses can modernize their products and workflows to thrive in this evolving landscape.
Learning outcomes:
Define the importance of the user experience
Understand the cost of legacy tech
Design how product teams deliver and innovate
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 Credits
