The travel, tourism and events industries face growing user expectations, lower entry barriers, powerful gatekeepers and disruptive newcomers. To stay competitive, companies must innovate, deliver results and adapt to change – in particular regarding their digital experience. Explore how businesses can modernize their products and workflows to thrive in this evolving landscape.

Learning outcomes:

Define the importance of the user experience

Understand the cost of legacy tech

Design how product teams deliver and innovate

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 Credits