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Head of Service Design & Sales - AIM Communication
AIM Group International
Giulia Sarri has been active in the Meetings Industry since the age of 17, starting as a hostess at events before graduating with a thesis on sustainability in the German meetings sector. She gained early experience at a DMC in Milan, supporting VIP weddings and corporate events, before joining AIM Group International.
At AIM, she evolved from Marketing & Sales support to become a Creative Strategist within AIM Communication, leading innovative projects for associations, pharma companies, and corporates. She currently serves as Head of Service Design and Sales.
Giulia is a recipient of the PCMA 20 in Their Twenties (2019) and the inaugural IAPCO Hero Award. She is Chair of the IAPCO Next Gen Committee and a Co-Opted Member of the IAPCO Council.
Date
The business events industry is undergoing a seismic shift. With five generations now active in the workforce—and Gen Z poised to lead by 2030—meeting professionals must rethink how they design experiences and build agile teams. Investigate how evolving attendee expectations are influencing event formats. Discuss practical ways to create inclusive, engaging environments that resonate across age groups and align with the future of work.
Learning outcomes:
Design for a multigenerational audience: tailor event experiences to meet the needs of diverse generations
Adapt with insight: leverage data and technology to better understand the next-gen client
Build future-ready teams: Identify the essential skills and mindsets needed to lead, innovate and thrive
