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managing director
De Eventarchitect-group
Gebert is an entrepreneur, author and lecturer specializing in the experience, transformation and purpose economies. As the owner of a creative event agency, Gebert has developed award-winning concepts that focus on creating meaningful connections and transformative experiences. His agency has received several prestigious international awards for its innovative approach.
With more than 17 years' experience as a lecturer at TIO Business School, Gebert has played a key role in developing international study programs in hospitality, event management and tourism. In recognition of his contributions to education, he has received the International Educational Leadership Award.
Gebert is the author of three internationally acclaimed books: The Real MICEbook, a practical guide for event professionals; The Spectacle of Society – An Exploration of Public Events, exploring the societal impact of events; and From Experience to Purpose – The Key to Success in the Emerging Economies, which explores purpose-driven business strategies.
Beyond his professional roles, Gebert is passionate about sustainability, innovation and cultural exchange.
Date
Step into the future of business and society, where meaning and connection redefine success. Discover how the experience, transformation and purpose economies are transforming not only business but society as a whole. Learn why organizations must rethink value creation, focus on what truly matters to stakeholders, and gain a competitive edge through deeper emotional and societal connections. Draw on key insights from leading research and practice, to gain practical strategies and examples for thriving in this new era of meaning.
Learning outcomes:
Explore the transition from traditional economic models to experience, transformation and purpose economies
Develop strategies to create value through meaningful interactions and societal impact
Identify leadership skills essential for navigating purpose-driven economic shifts
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits