Step into the future of business and society, where meaning and connection redefine success. Discover how the experience, transformation and purpose economies are transforming not only business but society as a whole. Learn why organizations must rethink value creation, focus on what truly matters to stakeholders, and gain a competitive edge through deeper emotional and societal connections. Draw on key insights from leading research and practice, to gain practical strategies and examples for thriving in this new era of meaning.

Learning outcomes:

Explore the transition from traditional economic models to experience, transformation and purpose economies

Develop strategies to create value through meaningful interactions and societal impact

Identify leadership skills essential for navigating purpose-driven economic shifts

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits