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Head of Design
IMEX Group
Anna Gyseman is an award-winning art director. For almost three decades she has worked on game-changing projects and has helped companies to adapt to the evolving design landscape. After graduating, Anna worked for renown design magazine, The Face, before working for Marie Claire, Elle, The Guardian and Grazia. She has also consulted for GQ, Elle Decoration and Vogue Italia. In 2002, Anna was part of the successful launch team for Grazia UK which won a Yellow D&AD pencil for outstanding design. As IMEX’s Head of Design, she is elevating design awareness across every IMEX touch-point. Anna believes that good design is good business, and can drive both engagement and loyalty. She has won three D&AD pencils, two for Grazia, and one for her work at The Guardian.
Date
Organizations that focus on good design across all aspects of their business have consistently better performance, results and sustained success. With practical examples from print to events, museums to festivals, the panel will share examples of good design and its impact. Leave inspired to invest in good design. And with ideas on how to implement design thinking.
Afterwards, join the Messe Frankfurt team for a tour of their historical archive. (Note that spaces for the tour are limited.)
Learning outcomes:
Explore how to apply good design principles to all areas of a business
Understand the impact of good design
Discuss how to generate good design investment to support future growth
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits