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Managing Partner / Founder
Event Design Collective GmbH
Ruud Janssen, CMM, DES, CED, is based in Switzerland and works with NGOs, membership organizations and corporations to help teams design events that create meaningful outcomes. He is co-founder of the Event Design Collective and co-creator of the Event Canvas™.
Ruud has worked with organizations including the International Olympic Committee, the United Nations, IEEE, PCMA, MPI, IMEX and Google.
He has authored research and publications on event design, ROI and hybrid events, and has served on the MPI International Board of Directors.
Date
For buyers interested in Singapore and the wider Asia Pacific region. Learn about using the Event Canvas™ Methodology. Experience event design firsthand, apply the methodology to a case study, explore empathy mapping, and prototype event designs.
Register by emailing Tracy at mbs@cww.travel
Presented by Marina Bay Sands in collaboration with Event Design Collective GmbH
Learning outcomes:
Apply the Empathy Map, Event Canvas and Event Delta to analyze stakeholder behavior
Prototype event designs
Articulate the purpose of event design using the Event CanvasTM Methodology
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 4 Credits
* CSEP Approved
Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers?
Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.
Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers.
We look forward to seeing you all there!
Discover how an event model canvas can transform your meeting planning cycle and create enhanced participant experiences that deliver on your business goals, from the practitioners who use it daily.
Learning outcomes:
Discover how Certified Event Designers use an #EventCanvas to collaboratively design innovative events
Learn how this visual methodology aligns stakeholders
Find out how to become a Certified Event Designer and what the Event Design Certificate program entails
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 Credits
* CSEP Approved
Have you been a participant in one of the past Event Design Certificate EDC Programs and keen to meet your peers?
Join us in Hall 9 - Stand 9010 at 14:30 - 15:00 hours for the (almost) CED - Certified Event Designer Onsite Meetup at #IMEX2025.
Bring your Event Design stpories, experiences and friends and meetup with team Event Design Collective for an exciting in person gathering of great event designers.
We look forward to seeing you all there!
A client question, "Why do events fail?" was the catalyst for multi-year, in-depth research that identified 10 reasons and four key pillars of failure. Together with leaders from across the industry look at how we can all improve our vision, dialogue, empathy and perspective. And collaborate on improvements in integrated strategy, design, planning and ultimately in more satisfied stakeholders. Receive your own event design competency diagnostic report card.
Learning outcomes:
Assess your organization's event design capability
Define the areas where events fail and what to do about them
Uncover the top 10 reasons why events fail and identify strategies to design for success
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75
* CMP/CEU Approved: 0.75
* CSEP Approved