Regional Managing Director
MCI Middle East
Ajay Bhojwani has lived in the Middle East for more than 30 years. A graduate of Osmania University in India, he holds an MBA in Marketing from the University of Wollongong in Australia.
He began his career in market research, working with organizations including AC Nielsen and NFO MeraC, analyzing consumer trends and buying behavior across FMCG sectors. He later joined Informa, where he led the development of strategic oil, gas and energy conferences in emerging markets before moving to MCI Group.
Ajay has spent more than 16 years in the meetings industry. As Regional Managing Director, Middle East and Africa for MCI Group, he oversees operations spanning more than 250 events annually across 20 countries through five offices.
Alongside his role at MCI, Ajay serves as a council member of IAPCO, an ambassador for The Iceberg and President of The Events Group (TEG), a nonprofit organization supporting event professionals in the UAE through knowledge sharing and professional development.
Date

The business events industry is undergoing a seismic shift. With five generations now active in the workforce—and Gen Z poised to lead by 2030—meeting professionals must rethink how they design experiences and build agile teams. Investigate how evolving attendee expectations are influencing event formats. Discuss practical ways to create inclusive, engaging environments that resonate across age groups and align with the future of work.
Learning outcomes:
Design for a multigenerational audience: tailor event experiences to meet the needs of diverse generations
Adapt with insight: leverage data and technology to better understand the next-gen client
Build future-ready teams: Identify the essential skills and mindsets needed to lead, innovate and thrive