Bringing people together face-to-face is not just meaningful, it’s crucial. With a new geopolitical landscape and increasing socio-economic pressures, we need international connection and opportunities to build empathy across cultures. Explore the strategic theme of internationalization, uncovering proven strategies and practical recommendations to drive growth in global live events, through findings from the 2025 European Industry Survey.

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 credits

* CMP/CEU Approved: 0.75

* CSEP Approved

The path to winning an event or experience award begins with a great idea, invites collaboration along the way, and requires patience to allow that idea to bloom, while constantly striving for excellence. It’s a path that demands passion. Stemming from the Latin “passio”, or suffering, passion is essential for fuelling the sweat. equity and persistence needed to overcome the inevitable challenges that face complex events. These presenters have passion in abundance. Leave inspired by their award-winning stories and define what it takes to submit for your own awards.

Learning outcomes:

Explore inspiring event ideas that deliver guest memories

Discover what it takes to submit your incredible events and win awards

Illustrate how fresh thinking equals measurable results

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 2: Bidding for Conventions, 0.5 Credits

* CSEP Approved