Creative Director
Ideas Factory
Robert Dunsmore is a concept creator specializing in large‑scale corporate events and brand activations across finance, pharma, fintech, automotive, art and consumer sectors. He supports event and experience agencies with rapid idea generation, lectures at Westminster University and develops future talent through student “remix” workshops.
Robert is a member of WXO, Google Xi, ICE, EVENTIT steering groups and FF15 University. He writes regularly and contributes to industry discussions on trends and developments shaping experience design.
Date

A curated exhibition floor tour highlighting how biophilic intentional design has the ability to deliver proven benefits.
Learning outcomes:
Understand the curative effects of including nature in your design
Discover how interior and exterior nature positively impacts productivity
Discuss the possibilities for including natural elements in all environments
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5
* CSEP Approved

Organizations that focus on good design across all aspects of their business have consistently better performance, results and sustained success. With practical examples from print to events, museums to festivals, the panel will share examples of good design and its impact. Leave inspired to invest in good design. And with ideas on how to implement design thinking.
Afterwards, join the Messe Frankfurt team for a tour of their historical archive. (Note that spaces for the tour are limited.)
Learning outcomes:
Explore how to apply good design principles to all areas of a business
Understand the impact of good design
Discuss how to generate good design investment to support future growth
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits

A curated exhibition floor tour highlighting how biophilic intentional design has the ability to deliver proven benefits.
Learning outcomes:
Understand the curative effects of including nature in your design
Discover how interior and exterior nature positively impacts productivity
Discuss the possibilities for including natural elements in all environments
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5
* CSEP Approved

A curated exhibition floor tour highlighting how biophilic intentional design has the ability to deliver proven benefits.
Learning outcomes:
Understand the curative effects of including nature in your design
Discover how interior and exterior nature positively impacts productivity
Discuss the possibilities when including natural elements in all environments
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5
* CSEP Approved